Linking Supply and Demand for condo retrofits in Frankfurt

It’s a simple thing but it is paying big dividends in the
challenge to retrofit condominiums in Frankfurt. It is a directory of
construction suppliers and energy consultants experienced in condo retrofits to
help building trustees kick-start the improvements of their buildings.

But before building the directory there were a lot of steps
that needed to be completed first.

Understanding the market

“In the beginning we didn’t know much about retrofitting
condos – that is true of owners, suppliers and anyone else involved. The
assumption was that there was no market for condo retrofits,” said Jonas
Geissler, from the City of Frankfurt.

The city of Frankfurt set out to understand the market, raise awareness of the potential in renovating condos and crucially, to link the demand of condo owners with suppliers who could do the work as part of the ACE Retrofitting project.

“It’s important to see the biggest obstacles and understand
the role that the city could play. We decided to look into both consulting on
energy matters and study the process to see what kind of process do condos go
through (for a renovation),” he continued. “It was important to show suppliers
the potential of the market.”

Building Trust

One of those obstacle was that suppliers saw condo retrofits
as a complicated segment with not a lot of work while owners were not clear on
what could be done or how to go about planning a retrofit.

“Our role as a city was waking up the market to the
potential and giving condo owners the feeling that the city cares. Suppliers
are now more capable of meeting condos and there is trust that there will be
business coming from discussions.”

“In Frankfurt the first step was to know your target group and
how to reach them. We knew more or less how many condos there were and what
size they were but that was it. We had no idea how to reach them. The (building)
trustees play a major role in communications (and were a key target audience).

So we started to create a directory (link to directory in German) and collect information. (But) it was hard to get the target groups to engage and establish open lines of communication.

The trustees were careful, asking ‘what was Frankfurt
planning? Will regulations be imposed?’ but after a first or second meeting we
had a really good connection. They were happy that we were becoming active. Owners
couldn’t believe that there was a free energy consulting service and
accompanying guidance,” continued Geissler.

Communications Advice

“Work on contacting and understanding your target groups of owners,
trustees and suppliers. Think a lot about public awareness. We had to convince
people that we had good offers for energy consultants for condos but we had a
lot of trouble getting interest.”

It’s important to ensure your communications are well grounded
legally too.

“There were a lot of difficult questions and there are many
laws involved like condo ownership laws, energy savings laws and there is quite
a bit of movement.

That is why it is important to be aware of the legal context
and have a legal expert to consult.”

“Advertising within the municipality is the best option with
a focus on the region. Busses or a local paper. The audience we are targeting
are usually older and not terribly motivated. And word of mouth is really
amongst the most effective tools.”

Patience is important

It is important to understand the timescale. Trustees and
owner groups usually meet once per year so a decision on retrofitting takes at
least two years. It is time consuming and takes effort.

It is really important to commit to this in the long term.
It’s not a topic where you can push it for a year and then let it go. It’s is
better to commit fewer resources for a longer time than more resources for a
shorter time.

The Directory Itself

“Creating the directory was really about paving the way. We
involved energy consultants and trustee associations to define the criteria to
be included in the directory. One challenge is that there is no proper
education or certification for the roles involved so there was a big variety of
expertise.”

Another challenge is that the city cannot subjectively
recommend one supplier over another so it was important to develop an objective
set of criteria for inclusion in the directory.

First – The suppliers had to be listed on the federal
database – this is easy information to access and the federal database only
accept certain quality levels

Second – The suppliers had to have proven expertise in the
retrofitting of condos

Third –The suppliers had to have proven expertise in the implementation
of projects

“We created the list in a very open and transparent way. We
have given the list to other agencies and cities to be shared and for others to
use it.”

In the same spirit of sharing Geissler concludes that, “Any
city looking into this can get in touch – we are happy to provide any help we
can and provide more information.”

The post Linking Supply and Demand for condo retrofits in Frankfurt appeared first on Energy Cities.

Fuente: ENERGY CITIES
Enlace a la noticia: Linking Supply and Demand for condo retrofits in Frankfurt